This special video was shot for the Cover Story of the Beauty Edition of the September 2012 issue of Elléments Magazine.

Is there really an extreme edge to beauty and makeup artistry? Are you always pushing the artistic boundaries in your visions? In my experience as a photographer who is meticulous over every spill of light, I have always viewed the makeup artists’ work as an experience similar to a person who is swimming across a lake with a knife in their mouth but without making a single wave. You have to be edgy, provocative, artistic yet perfect, always pushing the limits, and yet posses the craftsmanship and a steady balance of knowing that beauty can also exist in simplicity…. without making a wave.

The editorial idea behind Elemental Magic initially started as making a 4-look beauty shoot.  Neutral tones and the ethereal moods of WIND, eclectic style and golden tones of EARTH, provocative, daring and lustful colours of FIRE, and finally the fluid blue topaz tones, the wet looks of WATER.

In executing the original idea, I also wanted to celebrate “the process” itself, not just the end results; the spirit of teamwork we all rely so heavily in our photo-shoots and the actual process of climbing that mountain. Elemental Magic is the story of that magic. The editorial is not all really just about the photographer’s work or retouching techniques or a specific way that the makeup is applied, the shock and wow factor, etc. But this is where a photographer tells a beauty story. Hence enter the Video!  The video is specifically centered on the theme ELEMENTAL MAGIC and it is a mélange of behind the scenes as well as the beauty shoot seen through the eyes of a fashion portraiture photographer. It celebrates the process that is a total sum of “behind the scenes,” planning, pre and post, and the shoot itself. It celebrates by giving homage to the work of all team members. It is really a tribute to all makeup artists, models, and stylists.

We had many memorable moments during the shoot.  From the WIND segment where I shot the model Danika Kinnear suspended horizontally while tilting the frame with the fan being held by the MUA, Jonah Fheonix kneeling on top of her; to the idea of having the model enjoy rubbing and completely destroying the makeup for each look for the video component (those segments were shot on high frame rate on my DSLR and played back in reverse and in slow motion).  The beginning was the end! Magic!

Enjoy the video (in full screen) with a big thank you to Moby for the music… don’t forget to crank up the volume!

From Toronto to Hollywood to Osaka

Backstage and behind the scenes video for the fashion cover story published in En Vie (Japan) – shot on location on the back lots of Paramount Studios, Hollywood.

Made the Cover of En Vie fashion Magazine (Japan) – August 2012 Issue

The Paramount shoot has made the cover, inside spread and the following of the En Vie fashion.  Once again a big thanks to a great team that worked with me on the shoot.  Here are the tears:

Photography by: Ramin Deravian
Models: Melanie M. Mueller & Sandra Davis
Hair & Makeup: Laetitia Beyina



La Femme Mystique (more images & backstage photos)

The story was recently published in INSTITUTE magazine. The images in this post are from the same shoot and have never been published.   I hope you enjoy them!

Photography by RAMIN DERAVIAN
Model TEA @ Spot 6 Management
Hair & Makeup by VIVIENNE LEE

High Fashion in Hollywood (The Paramount Shoot)

We are going to take you to the entertainment capital of the world, Hollywood, California.  Theses images are from a recent fashion editorial shoot on the backlots of Paramount Studios.  Location shoots like this are hard to come by.  The sets were amazing and the team did exceptionally well.  We had an amazing time working on this shoot from start to finish.  Later part of this work makes the cover for En Vie Fashion magazine in Japan.  So without further ado let me take you along a journey from Toronto to Hollywood to Osaka!

Photography by: Ramin Deravian
Models: Melanie M. Mueller & Sandra Davis
Hair & Makeup: Laetitia Beyina

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